Audacious Monthly is a collection of people and businesses who do audacious real well, and in doing so, manage to stand out among a sea of mediocre marketing tactics. Read their stories and think about how they managed to be far more different than anybody else in their categories or similar situations.
This installment of Audacious Monthly comes from news from June and July, 2016. The examples you can read about include the following:
- A London pop-up restaurant, offers naked dining and 32,000 people sign up to partake;
- McDonald's restaurant – Japan is offering an 18K gold nugget as part of a summer promotion;
- Apple will make it easier to register as an organ donor via its Health app with its iOS10 release;
- Hardworking Cleveland teen, Deron Taylor's, lawn cutting business goes viral when a neighbor posted a video showing his custom bike trailor to move his lawn mower to more customers. Video gets 18 million views (just for showing some initiative and for building a custom bike trailer;
- Restaurant owner's Facebook response to a 1-star Yelp reviewer gets noticed by Yelp and by thousands;
- 25 year old entrepreneur's 'get and give' concept helps expand sales and awareness;
- "Lululemon is banking on Anti-Ball Crushing pants men are going crazy over";
- Cheetohs-flavored mac and cheese bites are coming to Burger King. Shows yet another example of cross promotions between snack and fast-food brands;
- Craft beer Drake's new Kickback IPA raises funds to support regional parks.
Which of these audacious marketing examples inspire you or get you talking about them?
