How Can I Help?

My personal objective is to be the most effective and valuable marketing problem solver you will ever meet.

I’m available to work with you to help you achieve your business and marketing goals (you do have clearly articulated goals, don’t you?).  Benefits I can provide include:

• Provide you with a new perspective and 13+ years of experience & ideas to inspire & innovate your marketing efforts;

• Provide you with a temporary and flexible marketing resource to assist & supplement an under-resourced and over-stretched marketing department;

• Provide laser focused results orientation to complete projects on time and within budget.

I have a grounding in CPG fundamentals from a successful career at The Clorox Company.  I also have in depth and extensive retail experience, both as a retail marketing manager for food & beverage brands and in various retail trade marketing positions for financial services, software and home care products and services.  I’ve developed programs from large budgets and small budgets and I’ve done them for Fortune 1000 companies as well as startups, regional & emerging growth companies.

I approach my work with high standards, a commitment to identifying consumer wants and needs and a willingness and tenacity to build programs from scratch if need be.  As a thought leader, my professional history is filled with identifying business building opportunities that deliver increased consumer value, articulating a vision behind them, and leading organizational change and people to deliver that value.

My practical experience includes the following type of projects and challenges:

• Brand management
• Business Plans
• Financial Management with P&L responsibility
• Budget Management
• Marketing strategy
• Innovation
• Leveraging consumer insights
• Market Research
• In-market testing
• Communication & Advertising Messages
• Agency & Creative Management
• Media Planning
• New Products
• Promotions
• Merchandising
• Product Assortment
• Pricing
• Packaging
• Public Relations
• Coaching & Leadership
• Group & Executive Presentations

If you have a marketing opportunity you could use some help on, contact me and let’s see if I can help.  If I don’t believe I’m the best solution for you, I’ll tell you and do my best to recommend somebody better suited to meet the challenge.