It’s The Consumer, Stupid!

July 29, 2009

“No one cares about you.” ~ Seth Godin If I could give any business owner or executive only one piece of advice, it would be to continually strive to solve the problems of your customers and to be of service to them.  By engaging with, listening to and deeply understanding them, you will be able [...]

Read the full article →

There are only three ways to grow revenue

June 24, 2009

“If we’re growing, we’re always going to be out of our comfort zone.” ~ John Maxwell From a mathematical point of view, there are only three ways to grow revenue: 1)    Increase customer count 2)    Increase purchase frequency 3)    Increase average purchase price This falls out from the basic equation of: # customers X purchase [...]

Read the full article →

Reward your customers for fulfilling a civic duty

June 24, 2009

“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” ~G.K. Chesterton Once again, at least a half dozen retailers that I visited yesterday passed up the opportunity to completely surprise and delight me by offering me a discount, or even free item as a reward [...]

Read the full article →

Say Something Persuasive or Why Bother?

June 24, 2009

“If you want to stand out, don’t be different; be outstanding.” ~ Meredith West This is a market.  It’s located at 22nd & Irving (surprise!). I suppose if I were going to land a small aircraft on this block, I’d be happy knowing where I was.  It’s kind of hard to tell from the photo, [...]

Read the full article →

Stop Being Ambiguous and Customers Will Find You

February 10, 2009

“And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.” ~F. L. Lucas I love this billboard advertisement.  There is no ambiguity as to what type of law Mr. Bell practices.  There is no cute tagline alluding to a nebulous or tangential benefit [...]

Read the full article →

Next Entries →