5 Low Cost Consumer Research Ideas

November 10, 2009

“All truths are easy to understand once they are discovered; the point is to discover them.” ~Galileo Galilei I'm a firm believer that the key to marketing success is in uncovering a leverageable consumer insight.  Some people call this a consumer "wow,"  others the "big idea."  Whatever you want to call it, at its basic [...]

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If somebody can differentiate a commodity, you can differentiate your products.

November 9, 2009

"A commodity is some good for which there is demand, but which is supplied without qualitative differentiation across a market." ~Wikipedia "The brain is a commodity used to fertilize ideas." ~Elbert Hubbard Powerful marketing can come when a business creates alignment of a shared vision between owners, employees and customers .  It can also come [...]

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A simple formula for creating a differentiated marketing position

November 1, 2009

“Dream lofty dreams, and as you dream, so shall you become. Your Vision is the promise of what you shall one day be. Your Ideal is the prophecy of what you shall at last unveil.” ~ James Allen "Chase the vision, not the money…if you are actually chasing the vision and not the money, the [...]

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Implementing a Powerful Marketing Campaign is Easy

October 28, 2009

"Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes." ~Peter Drucker Implementing a powerful marketing campaign is easy.  Developing one is not. The hardest, and most crucial part, of a powerful marketing campaign is in identifying what you can say that helps you connect to customers and [...]

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9 ideas for yelp.com to acquire thousands of new SMB customers

October 22, 2009

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." ~Peter Drucker Yelp is hiring a Director of Local Business Marketing and challenges this person to use outbound marketing tactics such as direct mail, Search Engine Marketing and enhanced tools for its sales [...]

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8.5 Ways a Hot Dog Store Can Increase Its Twitter Following

August 20, 2009

“The single biggest problem in communication is the illusion that it has taken place.” ~George Bernard Shaw et's Be Frank is a relatively new retail store in San Francisco's Marina district.  In an increasingly competitive retail hot dog environment in San Francisco, Let's Be Frank differentiates itself from the pack by selling grass-fed beef hot [...]

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Where are all the rock-and-roll dentists?

August 19, 2009

"All progress occurs because people dare to be different.” ~Harry Millner I bet that a dentist who created a themed environment in his or her office, one that gave its customers a greater semblance of comfort or familiarity, would do a lot better than your me-too, copy cat dentist who promotes the same benefits as [...]

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What Hare Krishnas Can Teach Us About Marketing

July 31, 2009

“Persuasion is the centerpiece of business activity.” “Story Telling That Moves People,” Harvard Business Review, June 2003: 1 Free sampling is an age old marketing tactic that often arises from the idea that a customer first needs to try a product to reduce the future risk of spending money to buy it.  McDonald’s is currently [...]

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It’s The Consumer, Stupid!

July 29, 2009

“No one cares about you.” ~ Seth Godin If I could give any business owner or executive only one piece of advice, it would be to continually strive to solve the problems of your customers and to be of service to them.  By engaging with, listening to and deeply understanding them, you will be able [...]

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