There are only three ways to grow revenue

June 24, 2009

“If we’re growing, we’re always going to be out of our comfort zone.” ~ John Maxwell From a mathematical point of view, there are only three ways to grow revenue: 1)    Increase customer count 2)    Increase purchase frequency 3)    Increase average purchase price This falls out from the basic equation of: # customers X purchase [...]

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Reward your customers for fulfilling a civic duty

June 24, 2009

“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” ~G.K. Chesterton Once again, at least a half dozen retailers that I visited yesterday passed up the opportunity to completely surprise and delight me by offering me a discount, or even free item as a reward [...]

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Say Something Persuasive or Why Bother?

June 24, 2009

“If you want to stand out, don't be different; be outstanding.” ~ Meredith West This is a market.  It’s located at 22nd & Irving (surprise!). I suppose if I were going to land a small aircraft on this block, I’d be happy knowing where I was.  It’s kind of hard to tell from the photo, [...]

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Stop Being Ambiguous and Customers Will Find You

February 10, 2009

“And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.” ~F. L. Lucas I love this billboard advertisement.  There is no ambiguity as to what type of law Mr. Bell practices.  There is no cute tagline alluding to a nebulous or tangential benefit [...]

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