There are only three ways to grow revenue

by garyasanchez

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“If we’re growing, we’re always going to be out of our comfort zone.”
~ John Maxwell

From a mathematical point of view, there are only three ways to grow revenue:
1)    Increase customer count
2)    Increase purchase frequency
3)    Increase average purchase price

This falls out from the basic equation of:
# customers X purchase frequency X average purchase price = TOTAL REVENUE

If you start with any one of these three goals in mind, it will help you more clearly establish strategies to help you grow, rather than chasing the latest trend or tactics which may or may not lead to growth.  Always remember to start with a strategy before choosing your tools or tactics to achieve it, rather than the other way around.  It will force you to be more rigorous around your planning, more efficient with your limited resources, and more effective when you implement your programs.

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