Gary’s Audacious Monthly for March 2016

March 14, 2016

I believe that learning how to be audacious and different is like any other behavior in that it takes practice to learn how to do or become something new.  That's why I believe that one way you can learn this skill faster is by seeing how others do it.  This is the first of what […]

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The Audaciously Simple Alternative to Online Authority That Will Likely Scare the Crap Out of You

February 29, 2016

[NOTE:  The following post was written as part of the copyblogger essay contest in 2013 where the subject was "Why is online authority essential?" – As you will see, I disagreed with the premise behind the question.  Needless to say, I was not a winner of the essay contest]. So you want to build an […]

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Improve These 5 Areas to Guarantee Marketing Success

January 5, 2014

I’ve spent the past six months thinking intently about what the most critical factors are in creating marketing success.   With so much marketing advice to be found in books and on the interwebs, it’s so easy to fall into the trap of chasing the latest marketing “solution.”   Whether it’s the newest social media site […]

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27 Pieces of Expert Branding Advice for Entrepreneurs

August 21, 2013

I recently served as a branding advisor for a one-day workshop called Path 2 Branding organized by Inner City Advisors.  Advisors like me were paired with small business owners from the Bay Area and together each team discussed the company’s brand and opportunities to strengthen them. One of the really cool outcomes of the event […]

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Invent Your Own Holiday for an Effective Sales Promotion

August 12, 2013

When you invent your own holiday, you create a promotion opportunity that your competitors cannot copy. That’s the essence of audacious marketing. Most retailers are used to creating a promotion calendar that follows either traditional celebratory holidays such as Christmas, Valentine’s Day, Mother’s and Father’s Days, or industry created holidays such as Back-to-School, Black Friday […]

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How to Overcome the Fear of Being Different

August 7, 2013

2 market research tools you can use to get comfortable with the unique value proposition (“UVP”) you select for your brand are customer interviews and PPC advertising. Brand differentiation is critical You absolutely must create a singular, meaningful, point of difference in your brand in order to compete and to get noticed by customers.  If […]

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A Marketing Lesson from Snuffy the Seal

August 2, 2013

If you have something to say that your fanatic customers will want to hear, but it’s going to piss some other people off, you need to say it.  Say it loud and say it proud. Discovery Channel has developed quite a franchise with its annual Shark Week television series.  Shark Week was originally developed to […]

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Free Audacious Marketing Resources Are Now Available

July 29, 2013

“Free as a bird, / it's the next best thing to be. / Free as a bird.” ”Free As a Bird”, by The Beatles Listen on youtube I’ve just opened up a new section on this website to provide free resources and training for small business owners, entrepreneurs or anybody who has a dream or […]

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Hello, my name is Cheese and I hope some of you hate me

May 5, 2013

Strong brands have haters.  All brands should strive to have some. When I meet somebody new at a party or a social gathering, I usually introduce myself by saying “Hi, my name is Cheese, what’s yours?” Saying this almost always evokes a physical response.  Often it’s a smile, or a laugh.  Occasionally it’s a cock […]

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Emotions are a bitch (or why robots suck at marketing).

March 22, 2013

WARNING:  This blog post and video contains profanity. Businesses sell but humans buy.  HUMANS BUY!  All things being equal, humans would prefer to buy from other humans and not from human-type thinggies, people who are going through the motions in a robotic way, or who are just “following the rules,” or who are too rushed […]

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